I wrote Brand Me – Part 1 about a month ago but for some reason I couldn’t get in the frame of mind to write Part 2. I have been steadily increasing my knowledge of brand management both personal and corporate but I have been introduced to so many different schools of thought especially for personal branding that it has been a bit difficult to sort through them all in order to write. I did say in Part 1 however that I would try to touch on strategy and visual identify for the next installment so here goes.
As discussed prior the first thing that must be done is “DEFINE YOUR BRAND” , I apologize for the all caps I’m not mad I promise , I just can’t stress this enough. Brand definition must be your starting point and for me this is still a work in progress. We are all evolving as humans and as creatives but I think it’s important to try to find a way to guide our brand development. This Levo League article puts forth a simple but effective way to help with the brand defining process through the use of a brand map. I’m actually going to try this mapping exercise during my personal accountability time. The brand map will combine your values , skills , interests and even your favourite colours. These things will be helpful when crafting your overall visual identity.
The colours may actually be one of the things that support your on- and off-line visual identity. Colour can say a lot about an item , an outfit and a website , red may be considered very bold while grey may be more reserved and there are certain feelings , emotions and expressions which may be associated with these colours. These are some of the things to be considered when creating websites , blogs and any other sort of digital material to be associated with your brand. This is something that I am actively working on , almost all my personal sites share the same colour scheme (deep purples and blues) except my blog which is bright pink..go figure. I hope to soon start hosting my blog elsewhere so that should help me to streamline the colours and maybe put some more thought into the what the colours represent. I’m still new to the blogging world but I’m learning as I go along.
Two of my favourite blogs does a great job of using their overall colour scheme in much of their digital material and printables. They post quotes and photos all encompassing the colour scheme and it works. It creates a very coherent look and consistently reinforces their brand message.
Personal branding is a consistent and continous process. As individuals we are multifaceted , complex and dynamic and it’s only right that our brands reflect that.
Here are a few articles that really sum up personal branding in some easy steps :
10 Ways to Build a Personal Brand
Love and Light,